Deal Attribution Helps You Win
30% More Deals

Deal Attribution reveals the touches that create pipeline so you scale what closes and cut wasted spend.
Trusted by revenue teams at






Deal Creation Visibility
Pinpoint the interactions and campaign assets that actually triggered new deal creation.
- Deal-create attribution
- Asset breakdowns
- Journey context

Attribution Model Comparison
Switch between first-touch, last-touch, and linear models to validate what drives wins.
- First-touch view
- Last-touch view
- Linear model support

Campaign Impact Breakdown
Break performance down by source, asset type, and tracked customer activity for clearer optimization.
- Campaign asset analysis
- Source breakdowns
- Tracked interactions

Everything your revenue team needs
One workspace to capture, engage, and convert — across every channel your customers already use.

Hello John, I am doing well. How about you?

Hi! How are you doing?

Hey Mike, are you available for a meeting tomorrow?

Hi Jane, I am doing well. How about you?

Hello John, I am doing well. How about you?

Hi! How are you doing?
Omnichannel Inbox
Manage Live Chat, WhatsApp, Messenger, and Instagram conversations from one unified inbox.
Open the inboxFull Customer Attribution
From first impression to loyal customer, every interaction connected (website visits, chats, deals, sales activity..).
See attribution systemPipeline Growth
+0%
+2.1% today
AI Replies
0
+64 in 1h
Qualified Leads
0
steady
Pipeline Growth
+0%
+2.1% today
AI Replies
0
+64 in 1h
Qualified Leads
0
steady
Pipeline Growth
+0%
+2.1% today
AI Replies
0
+64 in 1h
Qualified Leads
0
steady
Pipeline Growth
+0%
+2.1% today
AI Replies
0
+64 in 1h
Qualified Leads
0
steady
Win Rate
0%
+0.7%
Avg. Response
0s
-5s
Open Deals
0
+4
Win Rate
0%
+0.7%
Avg. Response
0s
-5s
Open Deals
0
+4
Win Rate
0%
+0.7%
Avg. Response
0s
-5s
Open Deals
0
+4
Win Rate
0%
+0.7%
Avg. Response
0s
-5s
Open Deals
0
+4
AI Reports & Analytics
Ask AI any question about your data. Track deals, conversion rates, and team performance in real time. Connect every chat to a revenue outcome.
View analyticsOnline Visitors
Break the ice by speaking to your website visitors in real time. Full contact profiles with chat history, deal context, and custom fields — built for revenue teams.
Explore Online VisitorsWhy Choose Ribl.ai
Show which marketing touches create pipeline.
Help sales and marketing share the same deal evidence.
Expose the difference between attribution models.
Tie deal reporting to real journey events.
Frequently Asked Questions
Yes. It uses deal-create attribution configuration and customer interaction history.
Yes. Configured reports can expose selectable attribution model parameters.
Yes. Attribution data can be grouped by asset and asset type.
See how Deal Attribution Helps You Win 30% More Deals turns data into faster, clearer business decisions. Book a demo to explore it.
Book a demo